Snippets

Does Google execute JavaScript?

Yet another reason to not assume your JavaScript will always run, or if it does run, that it will run in its entirety:

I’m told: Yes, it’s 2016; of course Google executes JavaScript.

But I’m also told: Server-side rendering is necessary for SEO.

If Google can run JavaScript and thereby render client-side views, why is server-side rendering necessary for SEO? Okay, Google isn’t the only search engine, but it’s obviously an important one to optimize for.

Recently I ran a simple experiment to see to what extent the Google crawler understands dynamic content. I set up a web page at doesgoogleexecutejavascript.com which does the following:

  1. The HTML from the server contains text which says “Google does not execute JavaScript.”
  2. There is some inline JavaScript on the page that changes the text to “Google executes JavaScript, but only if it is embedded in the document.”
  3. The HTML also links to a script which, when loaded, changes the text to “Google executes JavaScript, even if the script is fetched from the network. However, Google does not make AJAX requests.”
  4. That script makes an AJAX request and updates the text with the response from the server. The server returns the message “Google executes JavaScript and even makes AJAX requests.”

After I launched this page, I linked to it from its GitHub repository and waited for Google to discover it.

[…]

It seems Google is not guaranteed to run your JavaScript automatically. You may have to manually trigger a crawl. And, even then, Google apparently won’t do any AJAX requests your page may depend on, or at least it didn’t in my case.

[…]

My conclusion is: Google may or may not decide to run your JavaScript, and you don’t want your business to depend on its particular inclination of the day. Do server-side/universal/isomorphic rendering just to be safe.

Performant infinite scrolling

TL;DR: Re-use your DOM elements and remove the ones that are far away from the viewport. Use placeholders to account for delayed data. Here’s a demo and the code for the infinite scroller.

Infinite scrollers pop up all over the internet. Google Music’s artist list is one, Facebook’s timeline is one and Twitter’s live feed is one as well. You scroll down and before you reach the bottom, new content magically appears seemingly out of nowhere. It’s a seamless experience for users and it’s easy to see the appeal.

The technical challenge behind an infinite scroller, however, is harder than it seems. The range of problems you encounter when you want to do The Right Thing™ is vast. It starts with simple things like the links in the footer becoming practically unreachable because content keeps pushing the footer away. But the problems get harder. How do you handle a resize event when someone turns their phone from portrait to landscape or how do you prevent your phone from grinding to a painful halt when the list gets too long?

The Media Object

What is the internet made of? At least the UI layer is mainly composed of media blocks. I talked about the Facebook stream story before, and all the tiny objects of which it is composed. For the most part, the stream story is made up of the media object repeated over and over.

The media object is an image to the left, with descriptive content to the right, like this Facebook story:

The media object: an image to the left, descriptive content to the right.
The media object

The content area on the right can contain any other objects. In this case, it contains text, but we could put lists, grids, or even other media objects inside. As we’ve seen before, there are actually many different versions of the media block on the Facebook website (and on most websites). These five are just a few examples of the way this object might be used:

Several media objects: an initial one as in the previous image, with two more: the first is a profile image on the left, and a comment field on the right, while the second is another profile picture on the left, with comment content on the right.
Variations on the media object